Clientes
Base de datos única de clientes con su valor de por vida (LTV), segmento y preferencias. Es la materia prima de las campañas.
Fiel22
Recompensas y programa de referidos
Regular12
Ofertas según su sabor favorito
Nuevo10
Promoción para incentivar la segunda compra
Inactivo16
Mensaje de reactivación personalizado
| Cliente | Segmento | Compras | LTV | Última compra | Origen | Preferencias |
|---|---|---|---|---|---|---|
| Patricia Chen | Fiel | 13 | $476.96 | 29 sept (hace 1 d) | Mostrador | Limón |
| Ana Sánchez | Fiel | 14 | $397.25 | 30 sept (hace 0 d) | Radio | Guayaba |
| Sofía Samaniego | Fiel | 12 | $362.48 | 27 sept (hace 3 d) | Mostrador | Limón, Tres leches |
| Miguel Pérez | Fiel | 13 | $360.87 | 26 sept (hace 4 d) | Mostrador | Tres leches, Coco |
| Carmen Villarreal | Fiel | 11 | $346.69 | 26 sept (hace 4 d) | Boca a boca | Fresa, Guayaba |
| Rafael Barría | Fiel | 9 | $312.71 | 29 sept (hace 1 d) | Mostrador | Brownies, Chocolate |
| Carmen Pérez | Fiel | 13 | $308.17 | 25 sept (hace 5 d) | Boca a boca | Guayaba |
| Alberto González | Fiel | 10 | $306.30 | 13 sept (hace 17 d) | Radio | Limón, Chocolate |
| María Quintero | Fiel | 12 | $295.61 | 21 sept (hace 9 d) | Mostrador | Tres leches |
| Fernando Herrera | Fiel | 11 | $268.85 | 6 sept (hace 24 d) | Radio | Guayaba, Fresa |
| Isabel Mendoza | Fiel | 14 | $267.52 | 29 sept (hace 1 d) | Boca a boca | Limón |
| Ernesto Tejeira | Fiel | 11 | $265.39 | 17 sept (hace 13 d) | Mostrador | Guayaba, Zanahoria |
| Ricardo González | Fiel | 11 | $255.74 | 16 sept (hace 14 d) | Boca a boca | Limón |
| Esteban De León | Fiel | 11 | $254.14 | 17 sept (hace 13 d) | Mostrador | Coco |
| Fernando Sánchez | Fiel | 9 | $250.66 | 23 sept (hace 7 d) | Mostrador | Tres leches, Zanahoria |
| José Villarreal | Fiel | 11 | $227.93 | 14 sept (hace 16 d) | Boca a boca | Coco |
| Ricardo Castillo | Fiel | 14 | $227.39 | 30 sept (hace 0 d) | Mostrador | Brownies, Limón |
| Natalia Samaniego | Fiel | 14 | $224.17 | 13 sept (hace 17 d) | Boca a boca | Zanahoria |
| Mariela Saavedra | Fiel | 11 | $217.48 | 14 sept (hace 16 d) | Mostrador | Guayaba, Limón |
| Karina Pérez | Fiel | 8 | $208.38 | 27 sept (hace 3 d) | Radio | Brownies |
| Esteban Cedeño | Fiel | 10 | $204.38 | 21 sept (hace 9 d) | Volantes | Guayaba |
| Valentina Ortega | Fiel | 8 | $175.76 | 18 sept (hace 12 d) | Mostrador | Limón |
| Fernando Rodríguez | Regular | 5 | $142.32 | 20 sept (hace 10 d) | Mostrador | Zanahoria |
| Mariela Arosemena | Regular | 4 | $141.78 | 12 sept (hace 18 d) | Mostrador | Guayaba |
| Yaritza Mendoza | Regular | 4 | $126.26 | 18 sept (hace 12 d) | Mostrador | Brownies, Guayaba |
| Sofía Moreno | Inactivo | 4 | $123.59 | 28 jul (hace 64 d) | Boca a boca | Fresa, Chocolate |
| Patricia Tejeira | Nuevo | 2 | $116.90 | 30 sept (hace 0 d) | Tres leches, Chocolate | |
| Héctor Tejeira | Regular | 5 | $105.41 | 30 sept (hace 0 d) | Mostrador | Zanahoria, Limón |
| Lucía Saavedra | Inactivo | 4 | $104.60 | 11 ago (hace 50 d) | Mostrador | Coco |
| Yaritza Him | Inactivo | 2 | $99.78 | 8 ago (hace 53 d) | Mostrador | Guayaba |
| Natalia De León | Regular | 5 | $99.25 | 24 sept (hace 6 d) | Mostrador | Coco, Guayaba |
| Alberto Batista | Inactivo | 4 | $98.98 | 12 ago (hace 49 d) | Volantes | Limón, Coco |
| Ana Herrera | Regular | 3 | $98.97 | 2 sept (hace 28 d) | Mostrador | Chocolate |
| Ana Arosemena | Regular | 3 | $96.84 | 17 sept (hace 13 d) | Radio | Tres leches |
| Valentina Chen | Regular | 3 | $96.84 | 6 sept (hace 24 d) | Mostrador | Tres leches |
| Ricardo Chen | Inactivo | 4 | $95.24 | 11 ago (hace 50 d) | Boca a boca | Guayaba, Zanahoria |
| Lucía De León | Inactivo | 4 | $95.23 | 3 ago (hace 58 d) | Boca a boca | Fresa |
| Luis De León | Inactivo | 3 | $95.23 | 11 ago (hace 50 d) | Boca a boca | Guayaba |
| Alberto Him | Inactivo | 3 | $84.27 | 9 ago (hace 52 d) | Mostrador | Limón |
| Isabel Sánchez | Inactivo | 3 | $83.46 | 6 ago (hace 55 d) | Mostrador | Zanahoria, Brownies |
| José Castillo | Inactivo | 3 | $83.20 | 5 ago (hace 56 d) | Boca a boca | Brownies |
| Stephanie Samaniego | Nuevo | 2 | $80.25 | 29 sept (hace 1 d) | Boca a boca | Limón |
| Daniela Pérez | Inactivo | 3 | $79.45 | 7 ago (hace 54 d) | Radio | Coco |
| Isabel Castillo | Regular | 3 | $75.71 | 30 sept (hace 0 d) | Radio | Guayaba, Coco |
| Mariela González | Nuevo | 2 | $72.76 | 22 sept (hace 8 d) | Chocolate, Limón | |
| Stephanie Sánchez | Inactivo | 3 | $68.22 | 6 ago (hace 55 d) | Volantes | Tres leches, Fresa |
| Sofía Tejeira | Inactivo | 3 | $66.34 | 2 ago (hace 59 d) | Boca a boca | Brownies |
| Daniela Jaén | Regular | 5 | $62.60 | 27 sept (hace 3 d) | Boca a boca | Limón |
| Natalia Quintero | Regular | 4 | $59.12 | 17 sept (hace 13 d) | Mostrador | Limón, Coco |
| Carmen De León | Nuevo | 1 | $56.98 | 20 sept (hace 10 d) | Boca a boca | Fresa |
| Gabriela Herrera | Nuevo | 2 | $51.63 | 28 sept (hace 2 d) | Boca a boca | Tres leches |
| Yaritza Saavedra | Inactivo | 4 | $47.62 | 3 ago (hace 58 d) | Radio | Coco |
| Natalia Castillo | Regular | 4 | $43.34 | 25 sept (hace 5 d) | Volantes | Guayaba |
| Diego Jaén | Inactivo | 3 | $30.23 | 12 ago (hace 49 d) | Boca a boca | Fresa |
| Luis Saavedra | Nuevo | 1 | $29.96 | 13 sept (hace 17 d) | Zanahoria | |
| Alberto Barría | Nuevo | 1 | $26.22 | 5 sept (hace 25 d) | Chocolate | |
| Patricia González | Nuevo | 2 | $23.81 | 27 sept (hace 3 d) | Tres leches | |
| Mariela Him | Inactivo | 2 | $17.12 | 3 ago (hace 58 d) | Mostrador | Limón |
| Jorge Mendoza | Nuevo | 2 | $12.85 | 30 sept (hace 0 d) | Boca a boca | Zanahoria, Brownies |
| Andrés Quintero | Nuevo | 1 | $9.63 | 28 sept (hace 2 d) | Boca a boca | Chocolate |